JOURNAL
JOURNAL

JOURNAL

실천경영연구


10-1-039-2015 내부역량 평가를 통한 마케팅 전략개발에 관한 사례연구

This research has analyzed the success factor and issues for the company increase revenue for
an effective marketing strategy. The research analysis result shows the following effective
marketing strategies follows from the information provided by the enterprises :
First, the distribution environment of the network should be made to be available to access
allowing to transmit information anytime, anywhere. Second, there should be multi-product,
diversified products in a various price range to satisfy the customers various needs. Third, there
should be a proper business environment where the customer, company, and developers can
participate for providing information. Finally, there is an expectation that it will become more
complex to earn the customer’s general information, so one should be aware of the existing
information consumers needs and pay attention more to promotion activities.
The following marketing strategies provided by this research will become a basic foundation for
the establishment of government policies following to become a key role to our national economies.


Key Words : Internal Competency Evaluation, Marketing, Strategy Development