With the scale of global medical tour market rapidly expanding recently, medical tour industry
medical service model.
prospective industry in the future. Medical tourism in which health and tour are combined that is
developed from a simple and stationary tour viewing exotic culture is coming on the stage as a
new field, grasping attention.
For Korea to attract much more medical tourists than countries such as Thailand, Singapore
and India, neighboring countries, it takes a lot of doing. Recently, the number of people visiting
for medical tour is increasing, so Korea needs a strategy to attract 1 million medical tourists in
2020 from now on.
The factors that affect the most in selecting medical tour merchandise are the quality of
medical services, modernization of medical facilities, communication during diagnosis, pre- and
post- management service, discriminative management with the existing medical service. In order
to revitalize medical tour, it is of the utmost importance to improve medical service system,
construct national medical tour PR system, advertise internationally by the government, and install
and operate medical tour one-stop service center.
In order to revitalize the domestic medical tour and develop it faster than the countries
competing for medical tour service, we need to reinforce the investment in quality of medical
service through the improvement of the present medical system, and modernize the facilities, etc.
We, also, need complete education as to the service training of the employees at medical institutes
and problems due to the lack of PR.
Therefore, for high-class and satisfactory medical tour, it is the most urgent issue to suggest a
medical service model.? Key Words: Medical tour, Singapore Medical Tour, Thailand Medical Tour
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With the scale of global medical tour market rapidly expanding recently, medical tour industry
medical service model.
prospective industry in the future. Medical tourism in which health and tour are combined that is
developed from a simple and stationary tour viewing exotic culture is coming on the stage as a
new field, grasping attention.
For Korea to attract much more medical tourists than countries such as Thailand, Singapore
and India, neighboring countries, it takes a lot of doing. Recently, the number of people visiting
for medical tour is increasing, so Korea needs a strategy to attract 1 million medical tourists in
2020 from now on.
The factors that affect the most in selecting medical tour merchandise are the quality of
medical services, modernization of medical facilities, communication during diagnosis, pre- and
post- management service, discriminative management with the existing medical service. In order
to revitalize medical tour, it is of the utmost importance to improve medical service system,
construct national medical tour PR system, advertise internationally by the government, and install
and operate medical tour one-stop service center.
In order to revitalize the domestic medical tour and develop it faster than the countries
competing for medical tour service, we need to reinforce the investment in quality of medical
service through the improvement of the present medical system, and modernize the facilities, etc.
We, also, need complete education as to the service training of the employees at medical institutes
and problems due to the lack of PR.
Therefore, for high-class and satisfactory medical tour, it is the most urgent issue to suggest a
medical service model.?
Key Words: Medical tour, Singapore Medical Tour, Thailand Medical Tour