attributes of the interior on behavioral intent by mediating trust. For this study, the researcher

gathered data from the people who are interested in the interior among the residents of Busan and

Gyeongnam over a period of four months from March 17 to July 16, 2020.

The result of the verification of the study hypotheses was as follows; First, the product attributes

of the interior, which are endogenous variables, were divided into five factors of price, quality,

design, environmentally-friendliness, and brand, through exploratory factor analysis and confirmatory

factor analysis. Second, exogenous variables were grouped into the factors of the trust in the

business, the trust in the product, the intent of purchase, and the intent of the recommendation, as

a result of exploratory factor analysis and confirmatory factor analysis. Third, the result of the

analysis of the hypothesis that the product attribute of the interior would have an impact on trust

showed that the quality, environmentally-friendliness, and brand had an impact on the trust in the

company, while the price, quality, and brand had an impact on the trust in the product. The price

and design did not have a statistically significant impact on the trust in the business, while the design

and environmentally-friendliness did not have a significant impact on the trust in the product. Fourth,

the result of the analysis of the hypothesis that the trust in the interior would have an impact on

the behavioral intent showed that the trust in the business and the product both had a significant

impact on the intent of purchase and the intent of the recommendation.